The Lynx Group is seeking an SEO Specialist to work at our office located in Cranbury, New Jersey. The ideal candidate will have a firm knowledge of optimization strategies to help improve the company's search engine results rankings, as well as experience with writing high-quality digital content.
- Develop optimization strategies that increase the company’s search engine results rankings
- Research SEO keywords to use throughout the company’s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance and analyze metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Qualifications:
- Three years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (e-mail, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with Joomla! or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
EOE