The Lynx Group is seeking a Digital Project Specialist (DPS), who will be responsible for coordination, management, and administration of content and content distribution products across The Lynx Group portfolio of digital assets. This dynamic role requires a wide range of web development and management skills to maximize the value of digital articles, e-mail promotions, surveys, and other digital offerings. The DPS will liaise with internal stakeholders/departments, content providers, third-party technology providers, and editorial partners to consistently deliver engaging web experiences that attract and retain a high-value audience while supporting all internal business requirements. The candidate will act as the point person on content and distribution projects for internal stakeholders and will be responsible for providing ongoing status and timeline updates, collecting and collating metrics, product enhancement ideas, and other deliverables. The DPS will also be integral in the development of new product proposals with regard to audience need, traffic and usage targets, and establishing goals.
- Work with key stakeholders internally to develop digital strategies across a network of publications delivered to healthcare professionals
- Establish profiles of major readership segments and deliver matched product roadmaps to acquire and retain users and maximize engagement
- Deliver high-quality digital content on a daily basis to support web site, email, and social media exposure of all company brands, digital products, and live events
- Manage the creation, targeting, distribution, and analysis of email campaigns, surveys, and digital media
- Conceptualize, create, and implement web page design and functionality
- Design and implement ongoing user feedback tactics to collect product and market intelligence
- Ensure consistently high-value experience for readership which emphasizes content, professional information needs and business goals
- Collect, update/maintain, and collate data necessary for reporting activities including regular status and metric summaries
Required Education/Experience:
- Bachelor’s Degree or 5 years similar work experience in a digital publishing environment
- Minimum of three (3) years management of digital products (healthcare/pharmaceutical/MECC publishing environment preferred)
- Significant experience with digital media
EOE